This 2019 project is an interactive, virtual reality replica of Andy Warhol's New York City studio The Factory, which had three different locations between 1962 and 1984. The original Factory was on the fifth floor at 231 East 47th Street, in Midtown Manhattan and was often referred to as the Silver Factory. Warhol left in 1967 when the building was scheduled to be torn down.
The VR experience was designed as a virtual exhibition of Warhol's famous silkscreens and presented in a private gallery which holds the largest collection of his artwork in Slovakia, the Zoya gallery. The material for recreating the majority of the displayed silkscreens was generously provided by the gallery itself.
This way, the visitors could experience his work in real life and also in a simulation of the environment, where the art was originally created.
It consists of two parts. One is an attempt to recreate his studio, as you can see it in many photographs from that period. The other is a more surreal version, where the original space is filled with his artworks in a bit dreamy fashion.
The project was created for and in cooperation with Skyform studio, a company with rich experience in creating hi-end VR applications. Our job was the digital recreation of the original Warhol's studio, the look development and setting of the overall atmosphere and lighting.
Sound and music was created by Dalibor Kocián alias Stroon, a contemporary electronic musician, composer and producer.
The script was developed with Zuzana Dušičková ( Zum Zum ).